Buyer and seller leads sourced from public-record signals — probate filings, NODs, expired listings, FSBOs — matched to your DRE license and ZIP. One agent per lead, 30-day replacement if unreachable after five attempts.
No bidding. No CRM lock-in. No multi-month contracts. Pay per lead, one agent at a time.
We pull your license number from CalDRE and confirm active status. No license, no leads — full stop.
Choose your service ZIPs, monthly buyer/seller mix, and any sensitivity gates (probate, divorce). Stripe checkout, no contract.
Public-record signal fires → match → email + SMS + CRM webhook. Five-attempt protocol logged. Replacement automatic.
Published pricing is the wedge. Zillow, Realtor.com, BoldLeads — none of them publish a rate card. We do.
Founders promo: 50% off your first 10 leads. Standard pricing thereafter. No multi-month contract.
Most of the industry is auction-priced, contract-locked, and shared with three other agents. We're none of those things.
| Provider | Model | Entry | CPL / typical | Contract | Exclusive? |
|---|---|---|---|---|---|
| DIFT Leads | Flat-rate, published | $79/mo | $40 buyer / $55 seller | Month-to-month | 1 agent |
| Zillow Premier Agent | ZIP auction | $200/mo | $20–$60+ ($223 metro avg) | Month-to-month | No |
| Realtor.com Connections+ | Territory sub | $200/mo | Custom / opaque | 6-month | Territory only |
| BoldLeads | Sub + ad spend | $269/mo | Seller-focused, varies | 12-month | Yes, in ZIP |
| Market Leader | Sub + per-lead | $139/mo | ~$25 / shared | Annual | No |
| CINC | Sub + ads | $899/mo | Bundled | 12-month | No |
Competitor figures sourced April 2026 from the providers' published materials. Pricing varies by market.
Active DIFT customers get Write-off free, and bundled credits across Close.