Ten modules on prospecting, scripts, objections, listing presentations, and closing — taught by working agents, paired with a script library and (on Pro) weekly live coaching. Tom Ferry charges $650/mo. We charge $39.
Self-serve and live. Annual is the deal: $299 + a $300 leads credit makes net cost negative one dollar.
10 modules, full script library, 30 days of live access. One-time. Lifetime access to recordings.
Everything in Starter plus weekly group coaching, Slack community, and a monthly 1:1 with an instructor.
Same Pro, billed yearly, plus a $300 credit on DIFT Leads. Net cost of the year: −$1.
Built around the agent's real day: phone, scripts, listing pres, contract, follow-up. Not theory.
Time-blocking, lead-list discipline, and the math of prospecting. Building a 90-day pipeline from cold.
The first call, qualifying questions, agency conversation, showing logistics. Word-for-word scripts.
The 30-minute appointment. CMA delivery, pricing conversation, and signing the agreement.
"We're going to wait." "Can you cut your commission?" "We have a friend." Every objection has a path.
Multiple offers, counters, contingency removal, repair credits. What to say when nobody is talking.
The 30-day calendar. Inspection, appraisal, financing, walkthrough. Where deals die and how to save them.
Building a referral business that throws off 1.5 deals per quarter without paid leads.
Speed-to-lead protocols, multi-touch sequences, the five-attempt rule. (Especially useful with DIFT Leads.)
The two highest-intent listing sources nobody works because the calls are uncomfortable. We make them less so.
Module 10 — First 90 days — wraps it into a daily plan you actually run.
The coaching market is built around premium retainers. We're not. Practical sales training, transparent pricing, no upsell funnel.
| Provider | Model | Entry / month | Premium | Format |
|---|---|---|---|---|
| DIFT Close | Self-serve + live | $39 Pro / $99 Starter | $299/yr + $300 leads credit | Modules + Slack + 1:1 |
| Tom Ferry | Coaching + live | $650 | $2,500+/mo | 1:1 + cohort |
| Mike Ferry Org | Coaching + scripts | $450 | $1,200/mo | Scripts-first |
| Buffini & Co. | Coaching + referrals | $200 | $1,500/mo | Referral framework |
| BAM U | Membership | $99 | $297/mo | Social-media focus |
| Ninja Selling | Course + events | $1,995 one-time | $12,000+ cohort | Cohort / events |
Pro annual includes $300 of leads. Active customers get Write-off free.